At Macalloy, we’re never content to stand still. As global leaders in the manufacture of threaded tension steel bars, we constantly strive to innovate and stay at the forefront of our industry. Even though we have a history that can be traced back almost 100 years, we are always looking forward. With that in mind, we are delighted to launch our new, up-to-date brand identity, as we also prepare to celebrate our centenary.
Located in the heart of the UK steel industry, Macalloy is privately owned and trades from purpose-built facilities in Dinnington, Sheffield. We supply our international customer base with world-class products including:
- Tension structures
- Facade engineering
- Ground engineering
- Site services – equipment, training and hire
Macalloy products are used throughout the construction industry and have been featured in many prestigious global landmarks including four of the Russian World Cup Stadiums, 7-star Burj Al-Arab Hotel in Dubai, Marina Bay Sands in Singapore and Jubilee Bridge in London.
Following a strategic review in 2020, we took the decision to update our branding and website, to ensure that our visual identity was in keeping with the forward-thinking, innovative nature of the company itself.
We engaged the services of Sheffield branding and design agency, The Backroom. We knew we wanted to retain the well-known Macalloy name, but the look and feel of the branding and website needed to be brought up-to-date.
The Backroom took on the challenge and presented Macalloy’s senior management team with a number of creative ideas. Our team moved quickly to develop and sign off our preferred option, with the whole process taking no longer than a couple of weeks!
The new branding retains the familiar, trusted Macalloy blue, and employs a modern, innovative typeface which incorporates subtle elements of our product offering.
The new brand will now be rolled out across the company’s brochures and marketing materials, while the website undergoes a full redesign.
Peter Hoy, MD of Macalloy said:
“Whilst our company branding may now look very different, our core values remain the same. We’ve always been committed to providing excellent customer service and high-quality products. I am proud of our teams’ enthusiasm and willingness to evolve to meet the ever-changing needs of the construction industry. Our new branding embodies that ethos perfectly.’
We’d love to know what you think of our new look. Get in touch and let us know your thoughts.